New database @ the Library: PMB Product Data

PMB Print Measurement Bureau is Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.

Of particular interest to students in the Advertising and Marketing programs, the PMB survey includes information on Canadians’ usage of over 3,500 products and services. Information includes their demographics, their attitudes, their media consumption, their retail outlets, frequency of usage and (when sponsored) the brands they use.

To access the PMB database, go to the Library Services homepage, click Databases A-Z list under Find Articles & E-Journals and locate PMB Product Data in the alphabetical listing.

This database can also be found by consulting the Advertising or Marketing subject guides. Access the subject guides here.